V2 Marketing Communications Blog

How to Create a Compliant Facebook Timeline Cover

Posted by Chris Kelley on Thu, Mar 28, 2013

Your company’s Facebook page is a great place to connect with your prospects, clients and raving fans. The Facebook Timeline cover image devotes a big chunk of screen real estate to your brand, so it can be tempting to fill it up with your latest sales offer. But be careful.

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Topics: Social Media, social media marketing, Facebook, graphic design

Will Your Social Media Message Still Be Valuable in 15 Seconds?

Posted by Kathy Velasco on Tue, Mar 26, 2013

Smaller and faster. Faster and shorter. Quick. Snippets. In our attention deficit society, attention spans are getting shorter by the day, and it’s being trained by social media messages to expect the most in the least amount of time. (ooh, look. Something shiny.)

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Topics: Marketing, Social Media, Facebook

How to Build Your Business by Building Relationships

Posted by Chris Kelley on Wed, Mar 20, 2013

You wouldn't walk into a party and ask the first person that shakes your hand to marry you (would you?). So it is with effective inbound marketing – your marketing offer should be tailored to your buyer's interest. After all, people buy from people they know, like and trust.

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Topics: Marketing, Inbound Marketing, Social Media

The Dos and Don’ts of Basic Online Marketing

Posted by Kathy Velasco on Sun, Mar 17, 2013

Everyone knows that marketing strategies are shifting away from traditional methods and turning toward the use of the internet to promote your company’s message, services and products online. But most people are just starting to understand how online marketing works. Truth be told, we’re just starting to scratch the surface.

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Topics: Marketing, Social Media, social media marketing

9 Graphic Designers Tips for Fabulous Posters

Posted by Deb Strout on Thu, Mar 14, 2013

The first posters were created in the mid-19th century in France as advertisements for new products. In less than ten years, the use of posters spread from France throughout the rest of Europe. They were also used for promotional purposes for theater, and operas shows and major events in Paris and the throughout France. "The Father of the Poster," Jules Cheret, was the first to give importance to the poster as an artistic image. We prize the beautiful artwork Henri Toulouse-Lautrec used to promote the Moulin Rouge and other “theater” of his time.

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Topics: QR code, graphic design, mobile marketing

Why Press Releases Pack a Big Online Punch

Posted by Heather Kelley on Tue, Mar 12, 2013

Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.

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Topics: content marketing, public relations, press release

13 Reasons Users are Leaving Facebook

Posted by Kathy Velasco on Mon, Mar 04, 2013

Facebook is still the most prolific member of the social media network with over 1 billion members!  Why do we like it so much?  The reasons are probably as varied as its users. Some use Facebook to keep current with friends and business associates. Others like how easy it is to find people – old friends, distant family members.

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Topics: Marketing, Social Media, Facebook

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