V2 Marketing Communications Blog

How to Simplify Social Media with Facebook Administrator Roles

Posted by Chris Kelley on Tue, Feb 26, 2013

Your company Facebook page is a core component of any social media marketing strategy. Monitoring and maintaining your business Facebook page can be time consuming, but you don’t need to do it all yourself. Spread the workload by assigning several Facebook page administrators different roles depending on their task.

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Topics: Marketing, Social Media, Facebook

5 Things to Remember When Setting Copy

Posted by Deb Strout on Wed, Feb 20, 2013

Beautiful fonts and creative typesetting contributes to good graphic design that enhances a brand. In a previous blog we discussed typeface mistakes to avoid. Here are five things to remember when setting copy:

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Topics: graphic design, Advertising, typesetting

Our Top 6 Most Common Typesetting Mistakes

Posted by Deb Strout on Mon, Feb 11, 2013

Type is one of the legs of the three-legged stool that is good graphic design. It’s considered as important as the message and graphics and is the first thing that sets the tone—providing a visual voice that needs to be in harmony with the message and the brand.

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Topics: graphic design, Advertising, typesetting

4 Ways to Handle Negative Comments on Social Media

Posted by Chris Kelley on Tue, Feb 05, 2013

The ease with which a disgruntled customer can rant about your company and brand on social networks may scare you away from incorporating them into your marketing plan. Don’t let it. As the saying goes, “You can’t please all of the people all of the time.” And in our socially connected world, dealing with negative comments on Facebook and Twitter is just part of the reality of running a business.

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Topics: Marketing, Social Media, Facebook

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