Your company Facebook page is a core component of any social media marketing strategy. Monitoring and maintaining your business Facebook page can be time consuming, but you don’t need to do it all yourself. Spread the workload by assigning several Facebook page administrators different roles depending on their task.
V2 Marketing Communications Blog
Beautiful fonts and creative typesetting contributes to good graphic design that enhances a brand. In a previous blog we discussed typeface mistakes to avoid. Here are five things to remember when setting copy:
Type is one of the legs of the three-legged stool that is good graphic design. It’s considered as important as the message and graphics and is the first thing that sets the tone—providing a visual voice that needs to be in harmony with the message and the brand.
The ease with which a disgruntled customer can rant about your company and brand on social networks may scare you away from incorporating them into your marketing plan. Don’t let it. As the saying goes, “You can’t please all of the people all of the time.” And in our socially connected world, dealing with negative comments on Facebook and Twitter is just part of the reality of running a business.