Business marketing is undergoing a revolution. The Internet has empowered consumers and changed people’s buying habits. More & more of the things buyers used to do offline, like researching products and getting news, they now do online.
V2 Marketing Communications Blog
Think back on the first book you read—that you really loved. For me that book was The Color Kittens. This was a Little Golden Book—one of those inexpensive (29¢!) paper and cardboard squares.
The following message has been approved by V2 Marketing Communications…
So you’re a B2B marketer. You must be part acrobat with all the plates you keep spinning. After all, it’s your responsibility to keep the website updated, blog articles written, social networks posted, emails sent, not to mention press releases, brochures, letters and other off-line content needed to keep your company top-of-mind. Constantly coming up with new content ideas can be overwhelming. To handle the demands of content creation, marketers have been told again and again to “think like a publisher.” it’s great advice, but what exactly does that mean? Just how do you think like a publisher?