V2 Marketing Communications Blog

The B2B Marketing Revolution: 4 Steps to Effective Inbound Marketing

Posted by Chris Kelley on Tue, Nov 27, 2012

Business marketing is undergoing a revolution. The Internet has empowered consumers and changed people’s buying habits. More & more of the things buyers used to do offline, like researching products and getting news, they now do online.

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Topics: Marketing, Inbound Marketing, HubSpot Tips

How Color Schemes Influence Attitude, Perception and Motivation

Posted by Deb Strout on Wed, Nov 21, 2012

Think back on the first book you read—that you really loved. For me that book was The Color Kittens. This was a Little Golden Book—one of those inexpensive (29¢!) paper and cardboard squares.

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Topics: graphic design, Advertising

Marketing Lessons from the Cold, Hard Campaign Trail

Posted by Chris Kelley on Wed, Nov 07, 2012

The following message has been approved by V2 Marketing Communications…

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Topics: Marketing, Social Media

How to Develop Stellar Internet Marketing Content

Posted by Chris Kelley on Tue, Nov 06, 2012

So you’re a B2B marketer. You must be part acrobat with all the plates you keep spinning. After all, it’s your responsibility to keep the website updated, blog articles written, social networks posted, emails sent, not to mention press releases, brochures, letters and other off-line content needed to keep your company top-of-mind. Constantly coming up with new content ideas can be overwhelming. To handle the demands of content creation, marketers have been told again and again to “think like a publisher.” it’s great advice, but what exactly does that mean? Just how do you think like a publisher?

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Topics: Marketing, Inbound Marketing, Social Media

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