V2 Marketing Communications Blog

Zombie Advertising: 8 Campaigns Featuring the Walking Dead

Posted by Chris Kelley on Wed, Oct 31, 2012

Their monotonous moans and awful stench signal the arrival of packs of zombies approaching this Halloween. The rise of the undead is coming, not just to your doorstep begging for treats, but to the ads you see as well. There is no escape. Businesses big and small have capitalized on the recent rise in popularity of the impending zombie apocalypse and have incorporated the undead into their advertising in many creative ways. Here are a few of our favorites.

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Topics: Marketing, Advertising

How to Determine Your Small Business Marketing Budget

Posted by Heather Kelley on Tue, Oct 30, 2012

To determine their marketing budget, small businesses estimate their sales revenue, cost-of-goods, overhead and salaries and then gross profit. Anything left is considered available funds for marketing support. That's not such a good idea. A more rational approach for setting your marketing budget is to estimate what your direct competitors spend in marketing support and then try to at least match that amount.

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Topics: Marketing

Facebook Advertising - 5 Tips to Plan for Best Results

Posted by Chris Kelley on Wed, Oct 17, 2012

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Topics: Facebook, Advertising

Facebook Promoted Posts: placement worth paying for?

Posted by Chris Kelley on Thu, Oct 04, 2012

Your company’s Facebook page is a critical piece in your social media marketing strategy. Do you have a special offer or some exclusive content you want to be sure your Facebook fans will see? The new Promoted Posts feature from Facebook may be just the ticket…for a few bucks.

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Topics: Social Media, Facebook

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