V2 Marketing Communications Blog

Thanks to its interactive capabilities, a Facebook business Page is a great supplement to any website. On it, you can boost your local internet marketing efforts by including everything from company location and contact information to updates and multimedia.

A business owner friend once told me, “When times are good you advertise. When times are bad you have to.” He gets it. But too often in tough economic times, if the marketing budget isn’t cut entirely, the temptation is to slash prices and advertise the new lower price. It’s a bad idea to lead with price in advertising.

If your business does not yet have a web presence, you are already years behind the technology curve. But once you have established your internet presence with a nice looking website, the benefits of social media for business are many.

In today’s marketplace, your website is the most important marketing tool you have for online lead generation. As the hub of your branding and marketing strategy, your company website is the destination for visitors who have found it in a search, your other advertising, or from the URL or QR code on your business card. But does your business website produce the marketing, leads or sales results you expect?