Foursquare inc., (http://www.foursquare.com) is one of the hottest new Internet companies going. The location-based app uses the GPS capabilities of smart phones to encourage people to explore their communities. Foursquare does this by combining social media, friend-finder geolocation technology with game mechanics. Users earn points, win Mayorships, and unlock badges for trying new places and revisiting old favorites.
V2 Marketing Communications Blog
You've probably seen QR codes in magazines, advertisements and on product packaging. Maybe you've scanned one with your smart phone. But how can you put that funny square to work for your own business's marketing? Here are some best practices for your QR code marketing ideas.
New marketing technology pops up online every day. Social networks, online advertising, analytics and other customer tracking tools are potentially more cost effective than other means of marketing and advertising. That's not to say that traditional means of promoting your business is any less important. But not embracing new marketing trends could potentially be costly to your business and put you behind the marketing curve. Here are 10 tips that can help.