Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.
Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.
1. URL Structure
2. Keywords in the <title> tag
3. Page Title
4. H1 tags
5. Unique Meta Description
6. 3 to 5 Keywords Meta Tags
7. Business contact information
8. Keyword statement in Footer
9. Keyword Rich Content
10. Images - Keywords in the <alt> text
11. Home Page Content
12. Keyword Text Links
Remember, your website visitors are human beings. Using these on-page search engine optimization tips can maximize their user experience on your site.