V2 Marketing Communications Blog

[infographic] Choosing the Best Colors for Effective Website Design

Posted by Chris Kelley on Tue, Sep 18, 2018

A website is a dynamic document that combines intuitive user interface design and functional programming with engaging copywriting and creative graphic design. Modern web browsers and high resolution computer monitors are no longer limited to the 256 color pallet of old-school web design. The power of color should not be underestimated when redesigning a website.

Read More

Dr. Strange Lion or: How I Learned to Stop Worrying and Love Inbound Sales

Posted by Chris Kelley on Wed, Aug 15, 2018

I have a confession to make. I’m not a salesman. Personally, I have a deep suspicion of sales people that call me, unsolicited, to tell me about what their product can do for my business. My guard goes up even if I know it’s coming after I fill out a form to get some “free” content, because as the saying goes, “there’s no such thing as a free puppy.”

I don’t like getting those kinds sales calls myself. But new business development is part of my job description. So, I’ve always harbored reluctance (read: been scared to death) to make sales calls myself. Fortunately, I am grateful that that is changing.

Read More

WTF is GDPR and Why Should You Care?

Posted by Chris Kelley on Tue, Jul 31, 2018

As you’ve browsed many websites recently, you may have noticed more and more that display pop-up banners with a message asking you to accept cookies. Sadly, they’re not offering your choice of chocolate chip or oatmeal or inviting you to a bake-off.

Instead, this privacy notice is in response to the General Data Protection Regulation (GDPR) act, a new law enacted in the European Union on May 25, 2018.

Read More

Strictly Business Facebook Policy Updates

Posted by Chris Tam on Tue, Jul 24, 2018

In light of recent concerns with privacy and the way info is handled on social media applications, Facebook has announced some changes to the way they will be handling automatic posting from third party applications.

Thankfully, if you do all your social posting for your personal and business pages using Facebook directly, this issue shouldn’t concern you! However, if you use an integrated third-party application such as HubSpot, MailChimp, or Constant Contact you may need to keep Facebook’s new changes in mind.

Read More

Topics: Social Media, social media marketing

6 Steps to a Successful Advertising Media Plan

Posted by Stacy Wallace on Tue, Jul 17, 2018

As a business person, you might ask, “Why do I need to plan my advertising?”

Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling with you. After the trip, while scrolling through your Instagram posts, you probably had some thoughts on what you might do differently and decided next time to negotiate with the hotel to include breakfast. Planning, reviewing and adjusting is something that is an important part of any process and media planning is no different.

Read More

5 Ways to Tell if You're Ready to Hire a Media Buyer

Posted by Stacy Wallace on Tue, Jul 10, 2018

Advertising on television or radio used to be simple - there were only a handful of channels and programs to decide from and you could put a plan together in no time. Today, there are endless options when it comes to advertising media – television, radio, cable, satellite, outdoor, print and digital – to advertise your business. With all of these choices, how do you know if your message is even reaching the right people? It might be time to turn to an expert advertising agency that specializes in media buying.

Read More

7 Content Marketing Ideas for Customer Retention

Posted by Chris Kelley on Tue, Feb 20, 2018

A successful Inbound Marketing program depends on creating high quality content that resonates with prospects at every stage of their buyer’s journey. Blogs are a common format for Top-of-Funnel (TOFU) content used in the Attract stage of the Inbound Methodology to bring visitors to a company’s website. In the Convert stage, downloadable eBooks on landing pages with forms capture a visitor’s name and email address to become a lead. Marketing automation and sales processes take over in the Close stage to nurture the most qualified leads. But the Inbound Marketing Methodology doesn’t end when the deal closes and the lead becomes a customer.

Read More

6 SEO Tools To Track Local Google Rankings

Posted by Chris Kelley on Mon, Feb 05, 2018

If you want to run a successful business, you need to include SEO in your marketing strategy. There are a lot of ways to track your SEO performance, but when you want to measure your results on a local scale, it becomes less clear. Luckily, there are a few tools available now that are designed specifically for local Google ranking tracking, so you can analyze what’s working and make big changes. Here are the top SEO tools to track your local Google ranking.

Read More

Wordpress vs Drupal vs Joomla: Options for Open Source CMS Software [infographic]

Posted by Chris Kelley on Wed, Jul 19, 2017

When building out your web presence, there are several factors that you need to consider. One of the most important is which content management system (or CMS) to use. Your CMS is the software you use to build and maintain your website. While there are many CMS solutions on the market, not all of these platforms are equal; the specific needs of your business will make some of them more helpful than others.

Read More

Topics: Website Design

4 Trends that will Change Marketing in 2017

Posted by Chris Kelley on Wed, Jun 28, 2017

Wіth mоrе thаn оnе-fоurth оf 2017 оvеr, mаnу busіnеssеs fееl рrеssurеd tо асhіеvе thе gоаls thеу sеt fоr thеmsеlvеs аt thе bеgіnnіng оf thе уеаr. Νехt уеаr’s rеsоlutіоns аrе mоnths аwау, but thеrе аrе stіll сhаngеs hарреnіng thіs уеаr thаt wіll hеаvіlу іnfluеnсе thе рrасtісе оf mаrkеtіng іn уеаrs tо соmе. Неrе аrе sоmе оf thе bіggеst trеnds оn thе hоrіzоn thаt stаnd tо сhаngе thе wау busіnеssеs rеасh соnsumеrs.

Read More

Topics: Inbound Marketing

You might also like these articles:

Subscribe to Email Updates

Get Social

Download the free eBook, Lead Generation Lessons from 4000 Businesses
How to Create an Effective Inbound Marketing Campaign, Free eBook Download
Get a Free Inbound Marketing Assessment

Most Popular Posts