V2 Marketing Communications Blog

Digital Marketing Trends Small Businesses Need to Know [Infographic]

Posted by Chris Kelley on Tue, Sep 20, 2016

From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?

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Topics: online marketing

Five Tactics You Can Use To Nurture Your Leads for Huge Returns and Very Little Investment

Posted by Sophorn Chhay on Tue, Sep 13, 2016

If you are a B2B marketer, you've no doubt thought about how you can use SMS text messaging and email strategies to nurture your leads. That means you are a forward thinker and realize that once you have a lead, you need to do everything in your power to retain it. But how do you go about nurturing your leads in a way that will turn them into loyal followers? There are actually a variety of things you can do that will help you turn your leads into loyal customers and that's what we're going to talk about today.

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Topics: email marketing

4 Elements to Understand Buyer Personas for Content Marketing

Posted by Chris Kelley on Tue, Sep 13, 2016

Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

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Topics: Inbound Marketing, content marketing

How to Solve your Website Conversion Problem

Posted by Chris Kelley on Tue, Sep 06, 2016

I often speak with business owners and marketers who are frustrated that they don’t get the results they expect from their website and online marketing. They believe that more website visitors will translate into more business, so they’re invested time and money into various marketing tactics, like search engine optimization, social media marketing, and paid digital ads, but have not seen these activities pay off in terms of increased leads and sales.

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Topics: Inbound Marketing

How to Nurture Leads using Marketing Automation

Posted by Chris Kelley on Tue, Aug 30, 2016

Think about your last major purchase. Whether it was a new car, an office computer, or piece of machinery, you probably did your research first. If you’re like most consumers today, you probably did a Google search, looked at online reviews and visited several vendor websites before eventually buying.

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Topics: Inbound Marketing

How Inbound Marketing Campaigns Attract Visitors to Your Website

Posted by Chris Kelley on Tue, Aug 23, 2016

Congratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

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Topics: Inbound Marketing, content marketing

The Essential Components of an Inbound Marketing GamePlan

Posted by Chris Kelley on Tue, Aug 16, 2016

Inbound marketing is a group effort. Successfully implementing inbound marketing at your company requires everyone to be on the same page. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.

With so many variables and choices, you need a comprehensive road map to guide you to your business growth goals. Here are the four components of an Inbound Marketing GamePlan.

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Topics: Inbound Marketing

The 6 Answers You Need to Develop an Inbound Marketing Strategy

Posted by Chris Kelley on Tue, Aug 09, 2016

Today’s consumers do their own research online. Buyers can find out nearly anything about the products and services they’re shopping for, even compare vendors, with a simple web search, right from their desktop or smartphone.

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Topics: Inbound Marketing

Business Networking Can Help Your Business – and Help You Personally, Too!

Posted by Kathy Velasco on Tue, Aug 02, 2016

Business networking and referrals – it’s one of the main reasons we join the Rockford Chamber. It is a valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business.

The Power Advantage Club of the Rockford Chamber provides that, and more. But, something unexpected happens when you bring together a group of successful, caring individuals: they help others in the community and, in turn, help themselves personally, too!

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Topics: small business

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

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