V2 Marketing Communications Blog

So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work in a pinch! Here are five professional graphic design tips that will point you in the right direction.

Humans have been obsessed with cats since the beginning of time. Egyptians thought they warded off evil and, in the Middle Ages, they were considered evil. Today, cats are all over the Internet and we think they're hilarious.

It happens in every organization. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s because your website has looked the same for several years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your new positioning.  Or maybe your site is just not getting the traffic and conversions it used to.

So, you’ve decided to start a company newsletter, you’ve been assigned to work on your newsletter, or you want to update your organization’s newsletter a fresh new look. The reasons to publish a newsletter are many. A non-profit organization may use their newsletter to reach out to its constituents. Businesses might send a newsletter to their customers. Large corporations may have an internal newsletter for their employees.

The English novelist George Orwell is probably best known for his works Animal Farm and Ninety Eighty-Four – these two books together have sold more copies than any two books by any other 20th-century author! He was known for his clear, direct – and entertaining – writing style. So, what can this mid-century writer teach us today? Turns out, he would’ve been a great writer for today’s blog-style of writing.

Publishing your mobile website design can be tricky, and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it!

Your company contact list - one of your most valuable business assets. Those coveted names and email addresses you’ve collected are your direct line to new business prospects. Are you making the most of your list? Here are some email marketing best practices.

If you’re reading this blog post, chances are the topic appeals to you! Writing a blog that appeals to your reading audience is easier than you think. With a little research and organization, you can learn how to start a blog with articles that are popular, thought provoking, and that will generate traffic for your personal or professional website. Here are five tips to help you write a better blog.

As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?

Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.