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V2 Marketing Communications Blog

How Inbound Marketing Can Still Improve Sales Results in 2015

Posted by Chris Kelley on Tue, Mar 31, 2015

With the close of Q1 2015, companies are busy reviewing the numbers and evaluating their sales and marketing goals. If your marketing plan consists mostly of advertising, like billboards, broadcast and print, it’s hard to tell which of these activities really contribute to business growth. I mean, can you point to your billboard and say with certainty exactly how many new customers it produced?

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Topics: Inbound Marketing, lead generation, sales and marketing

How Integrating Sales and Marketing Proves ROI

Posted by Chris Kelley on Tue, Mar 24, 2015

As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.

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Topics: content marketing, HubSpot Tips, sales and marketing

How to Confirm your Website is Google Mobile-Friendly Compliant

Posted by Chris Kelley on Wed, Feb 25, 2015

The other night was pizza night. I was on my way home from work and searched for a local pizzeria on my iPhone. What appeared was the business’s website which was intended for viewing on a desktop computer, only the text, pictures and links were shrunk to miniature size and crammed on my mobile screen. It’s annoying isn’t it? Google thinks so too.

We’re a society that’s always on the go. Gone are the days of being tied to a clunky computer, or even a laptop. Half of all Internet users browse the web primarily on their mobile device. In fact, mobile web surfing is predicted to overtake desktop usage this year.

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Topics: mobile website, responsive website design

[infographic] Google Plus Post Ads for the Masses

Posted by Chris Kelley on Wed, Feb 11, 2015

Once upon a time – 1998 to be exact – two Ph.D. students out of Stanford put their brains together to work on a dissertation theme. The idea was to understand the mathematical properties behind the Web, the algorithms that connected one source of information with the next. They called it the “web crawler” because it linked information with back pages of other information that already existed on the web. Slowly, they compiled data. Then the data grew. They soon realized the need for some sort of center engine, a search engine of sorts, to put all of the information in one place. Hence, Google was born – the name a mathematical term “googol” meaning ten billion zeros.

The possibilities were endless. Before long, Google had expanded beyond just being a search engine – it included email accounts (Gmail), a totally digital storage service online (Google drive), and a virtual office space (Google Docs). Today Google covers everything from Smartphones and tablets to earphones, music players, drones and self-drive cars. The possibilities continue to be endless.

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Topics: Google Plus marketing

Downer Super Bowl Ads – the uninvited party guest

Posted by Leslie Roxworthy on Fri, Feb 06, 2015

Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.

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Topics: Inbound Marketing, lead generation

Why face-to-face communication still has its place

Posted by Leslie Roxworthy on Wed, Jan 28, 2015

Recently, I got on my teenager for not setting up voice mail on her newly minted cell phone. I needed to reach her ASAP, but instead I got ring…ring…ring. I defaulted to texting, to which she replied right away.

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Topics: corporate communications, customer service

A Simple 4-Step Plan for Creating Inbound Marketing Content

Posted by Chris Kelley on Wed, Jan 21, 2015

It’s a simple equation: more web pages = more visitors = more leads and sales opportunities. Every page on your website is an opportunity to be found in a search engine result. According to research in our eBook, “Marketing Benchmarks from 7000+ Businesses,” company websites with 51 to 100 pages generate 48% more traffic than those with fewer than 50 pages.

The practice of producing online content in order to attract website visitors and convert them into leads and customers is fundamental to the inbound marketing methodology. But for some marketers, the prospect of producing frequent content may seem daunting. After all, “who wants to read about their boring industry,” they say to themselves. Or, “where will I find the time to write so much?”

The fact is you probably already create more content than you think. With a little revision much of it would make great website fodder. Here are 4 things you can do to jump-start your inbound marketing content creation.

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Topics: Inbound Marketing, content marketing, content creation

[Infographic] Boost Inbound Marketing Success with Paid Social

Posted by Chris Kelley on Wed, Jan 14, 2015

A lot of companies have jumped onto the inevitable content marketing bandwagon – where instead of throwing offers and deals and flashy brands in the faces of customers, companies can instead create and distribute relevant content that engages the audience by educating them on the brand. The field has exploded recently, with almost every company now marketing their content not their new deals.

But even though content marketing and inbound marketing has brought a lot of companies success by helping them create a channel of information to pass along to potential customers, buyers and other companies, many aren’t seeing the numbers they’d like to online. Or for some, web traffic may be good, but it’s no longer growing. Your company is still getting Facebook likes and re-Tweets on Twitter, but the audience is at a stagnant standstill. Although most companies know how to promote their content, they aren’t able to catch the audiences they want. So, many have turned to paid social promotions to get the word across. And results have been pretty positive for those who are joining the world of paid advertising.

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Topics: Inbound Marketing, social media marketing

How Inbound Marketing Generates Leads for Manufacturing Companies

Posted by Chris Kelley on Fri, Jan 09, 2015

Until recently, industrial marketers had success with traditional, “outbound,” marketing channels. New business was forged at trade shows, and leads were generated through printed directories, trade magazine ads and direct mail. Buyers were forced to seek out company sales reps for technical information, education or advice.

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Topics: Inbound Marketing, marketing for manufacturing industry

The Top 5 Most Popular V2 Marketing Blogs of 2014

Posted by Chris Kelley on Tue, Dec 30, 2014

Five…four…three…two…one! With the new year, ‘tis the season of countdowns. We’ve published loads of informative marketing tips, trends, lists and infographics that I hope you’ve found helpful throughout the year. In case you missed one, here are the top 5 most popular V2 Marketing blogs of 2014.

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Topics: blogging

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