The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.Read More
V2 Marketing Communications Blog
Have you ever had a pressing question that needed an expert answer? Google Helpouts is a new service where experts provide live help for everyday questions via live video. The topics are quite varied with advice available from teachers, counselors, doctors, home repair specialists, personal trainers, hobby enthusiasts, and more available to help. So, whether you need help with a DIY home improvement project, or advice for how to make your business website more user friendly, there is likely a Helpout that can, well, help out.Read More
Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.Read More
Are you trying to implement an inbound marketing strategy at your business? Do you feel limited by the nature of your industry? Are you in a business that's highly technical or just plain-old vanilla?
A successful inbound marketing strategy has to be built on compelling content. But how are you supposed to create killer content about a subject that's just downright boring?Read More
Topics: Inbound Marketing
Social media is a huge part of many company’s marketing efforts. It’s hard to believe Facebook is now 10 years old (they grow up so fast). At just 3 years old, Snapchat is a newcomer to the social media playground, but is becoming a major player for social media marketing, though it has yet to make any revenue.
Snapchat is a social messaging application that lets users take photos, record video and add text and drawings, and send them to a controlled list of recipients. The messages, photos and videos, referred to as “Snaps,” disappear after a few seconds.Read More
Topics: social media marketing
Of the many sales tips that are often repeated within the sales industry, “you never know who is a potential customer” is perhaps one of the most basic. The implication inherent in this statement is to treat every interaction in either your brick and mortar business, or your online one, as a potential customer. A simple example of this concept is in the industry of luxury goods. While there are many ways to show off wealth, there are many wealthy people who choose not to. So if you ever find yourself working behind the counter at an official Rolex dealer or Ferrari dealership, always remember that the man or woman covered in drywall and paint spots is just as much a potential customer as the man or woman in the suit already wearing one.
This fundamental has its roots in a time far before the modern brand saturated age in which we currently live. Customer retention was feasible with a warm greeting and decent customer service, after all, you didn’t have to bend over backwards when the nearest competing business was in the next town or perhaps farther. Today however when you combine the online shopping marketplace with the current density of competing brick and mortar businesses, you have to adjust to a new tip; “you never know who will be a repeat customer.” You can never count on seeing someone walk through your doors again the way you once could.Read More
Search engines are constantly refining the way they determine search ranking and results. In just the past couple of years, Google’s Panda, Penguin and Hummingbird algorithm updates have forced a major shift for search engine optimization (SEO) professionals from obsessing over link-building and keywords to a focus on quality content. But this fast-changing environment has also produced a shocking amount of misinformation about SEO best practices.
Here, we debunk 10 common SEO myths, and provide tips to save you valuable time and effort so you can focus on the search marketing tactics that really matter.Read More
Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.
Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.Read More
When developing websites and inbound marketing campaigns, I get a common request. Clients want their websites to show up at the top of search engine results. Why? Because a top search engine ranking means more traffic to the website, of course.
But did you develop your company website simply to attract an audience, or is it more customers that you're really after?Read More
Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.Read More