V2 Marketing Communications Blog

Optimize Website Conversion to Improve Inbound Marketing [infographic]

Posted by Chris Kelley on Wed, Aug 27, 2014

When developing websites and inbound marketing campaigns, I get a common request. Clients want their websites to show up at the top of search engine results. Why? Because a top search engine ranking means more traffic to the website, of course.

But did you develop your company website simply to attract an audience, or is it more customers that you're really after?

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Topics: Inbound Marketing, Search Engine Optimization

How to Use Lifecycle Stages to Align Marketing and Sales

Posted by Chris Kelley on Wed, Aug 06, 2014

Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.

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Topics: Inbound Marketing, lead generation, B2B sales

Why Your Facebook Posts Aren’t Seen and 5 Things You Can Do About It

Posted by Chris Kelley on Tue, Jul 29, 2014

There’s no denying that social media marketing is a necessity for any business trying to promote their company online. With search engines giving more weight to web pages whose content gets shared, liked and commented on, search engine optimization is just one reason that effective social media marketing is essential to businesses success.

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Topics: social media marketing, Search Engine Optimization, marketing on facebook

The Inbound Marketing Treasure Map

Posted by Chris Kelley on Wed, Jul 23, 2014

Aye, all you scallywags. Your prospects and customers are on a treasure hunt for information all across the Internet. And X marks the spot on the virtual treasure map that leads them to their prize – your valuable content. Aaarrrgggg.

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Topics: Inbound Marketing, online marketing, B2B sales

3 Essential Tips for Better Business Blogging

Posted by Chris Kelley on Thu, Jul 17, 2014

When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.

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Topics: small business, Internet Marketing, Blog, blogging

25 Amazing Internet Facts You Can Tweet Now

Posted by Chris Kelley on Thu, Jul 10, 2014

There’s no doubt that the Internet has forced a fundamental shift in culture and buying behavior. Increasingly, search engines and social networks are people’s first stop for entertainment, education and product research. Everybody knows that, right?

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Topics: Social Media, Twitter, Internet Marketing

6 Tips for a Successful Manufacturing Company Blog

Posted by Chris Kelley on Thu, Jul 03, 2014

The single most critical element of inbound marketing is content. In order to attract visitors to your website, click through on an email, or fill out a form, you’ve got to give them a reason – and a great content offer is certainly one. Here’s the challenge. It needs to be good. That can mean it’s emotional, funny, educational or insightful. What it can’t be is dull, uninformative, or dry.

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Topics: Inbound Marketing, marketing for manufacturing industry, blogging

3 Ways to Optimize Your Google My Business Listing

Posted by Chris Kelley on Tue, Jul 01, 2014

Google has continuously been improving and modifying Google Places, Google+ Pages and Google Local listings, and recently has released another large update. 

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Topics: google plus, google my business, google+

Why Manufacturing Companies Need a Responsive Website

Posted by Chris Kelley on Fri, Jun 27, 2014

Have you ever visited a website on your smartphone, only to see a tiny version of the same website you would see on your desktop computer? So you pinch and swipe to zoom way in, then move the site around and enlarge and shrink it as needed to read and click on things. That is not responsive web design.

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5 Things You Need to Know About Google My Business

Posted by Chris Kelley on Tue, Jun 24, 2014

Google seems to have always had an intense focus on providing local and small businesses with a boost in the business world. Although Google offers many options for small and local business owners to promote their business, the process hasn't always been crystal clear.

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Topics: google plus, google my business, google+

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