V2 Marketing Communications Blog

Why face-to-face communication still has its place

Posted by Leslie Roxworthy on Wed, Jan 28, 2015

Recently, I got on my teenager for not setting up voice mail on her newly minted cell phone. I needed to reach her ASAP, but instead I got ring…ring…ring. I defaulted to texting, to which she replied right away.

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Topics: corporate communications, customer service

A Simple 4-Step Plan for Creating Inbound Marketing Content

Posted by Chris Kelley on Wed, Jan 21, 2015

It’s a simple equation: more web pages = more visitors = more leads and sales opportunities. Every page on your website is an opportunity to be found in a search engine result. According to research in our eBook, “Marketing Benchmarks from 7000+ Businesses,” company websites with 51 to 100 pages generate 48% more traffic than those with fewer than 50 pages.

The practice of producing online content in order to attract website visitors and convert them into leads and customers is fundamental to the inbound marketing methodology. But for some marketers, the prospect of producing frequent content may seem daunting. After all, “who wants to read about their boring industry,” they say to themselves. Or, “where will I find the time to write so much?”

The fact is you probably already create more content than you think. With a little revision much of it would make great website fodder. Here are 4 things you can do to jump-start your inbound marketing content creation.

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Topics: Inbound Marketing, content marketing, content creation

[Infographic] Boost Inbound Marketing Success with Paid Social

Posted by Chris Kelley on Wed, Jan 14, 2015

A lot of companies have jumped onto the inevitable content marketing bandwagon – where instead of throwing offers and deals and flashy brands in the faces of customers, companies can instead create and distribute relevant content that engages the audience by educating them on the brand. The field has exploded recently, with almost every company now marketing their content not their new deals.

But even though content marketing and inbound marketing has brought a lot of companies success by helping them create a channel of information to pass along to potential customers, buyers and other companies, many aren’t seeing the numbers they’d like to online. Or for some, web traffic may be good, but it’s no longer growing. Your company is still getting Facebook likes and re-Tweets on Twitter, but the audience is at a stagnant standstill. Although most companies know how to promote their content, they aren’t able to catch the audiences they want. So, many have turned to paid social promotions to get the word across. And results have been pretty positive for those who are joining the world of paid advertising.

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Topics: Inbound Marketing, social media marketing

How Inbound Marketing Generates Leads for Manufacturing Companies

Posted by Chris Kelley on Fri, Jan 09, 2015

Until recently, industrial marketers had success with traditional, “outbound,” marketing channels. New business was forged at trade shows, and leads were generated through printed directories, trade magazine ads and direct mail. Buyers were forced to seek out company sales reps for technical information, education or advice.

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Topics: Inbound Marketing, marketing for manufacturing industry

The Top 5 Most Popular V2 Marketing Blogs of 2014

Posted by Chris Kelley on Tue, Dec 30, 2014

Five…four…three…two…one! With the new year, ‘tis the season of countdowns. We’ve published loads of informative marketing tips, trends, lists and infographics that I hope you’ve found helpful throughout the year. In case you missed one, here are the top 5 most popular V2 Marketing blogs of 2014.

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Topics: blogging

10 Lead Nurturing Tips for Inbound Marketing Email

Posted by Chris Kelley on Tue, Dec 23, 2014

At the heart of an inbound marketing campaign is its ability to attract website traffic and convert these strangers into new leads. What happens next is where inbound marketing, powered by marketing automation software, excels, by nurturing leads through their sales process and helping to close new business.

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Topics: Inbound Marketing, email marketing

Making a Segmented Email Marketing List, and Checking it Twice

Posted by Chris Kelley on Tue, Dec 16, 2014

Email is a cornerstone of online marketing, and shows no signs of slowing. Your contact database most likely contains a mix of current customers, as well as prospects – all of whom are in varying stages of their buying cycle. To make your email marketing more effective, as well as improve the experience for your recipients, pay attention to how you segment your list and align your email strategies to capitalize on your contacts’ personal preferences 

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Topics: email marketing

How Inbound Marketing Can Shorten the Manufacturer’s Buying Cycle

Posted by Chris Kelley on Thu, Dec 04, 2014

As a marketer in an industrial manufacturing field, it can be a challenge to convince your owner or CEO of the benefits of inbound marketing. After all, they say, your customers are serious technical people who don’t use social media or the Internet to shop around like consumers do, right?

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Topics: marketing for manufacturing industry

Vine vs Vimeo [infographic]

Posted by Chris Kelley on Wed, Nov 26, 2014

In a world where consumers carry high definition video cameras, and on-demand receivers on their smart phones, video has become an essential aspect of content marketing. Two of the biggest players in the landscape of video content delivery Vine and Vimeo.

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Topics: Video marketing

How Inbound Marketing Can Help Your Manufacturing Business

Posted by Chris Kelley on Wed, Nov 19, 2014

You’ve heard about inbound marketing, but you may wonder just how it can help your manufacturing business. For some embarking on this new territory means putting away old familiar marketing methods, and considering new tactics that look completely different and may feel a little intimidating.

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Topics: Inbound Marketing, marketing for manufacturing industry

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