V2 Marketing Communications Blog

Why I love, hate, love, hate, love click bait.

Posted by Jonathan Kaler on Wed, Sep 16, 2015

Admit it, you’re as much of a sucker for click bait as I am. Despite our best intentions to the contrary, we invariably find ourselves clicking on still another irresistibly sensationalistic header. Which invariably leads to underwhelming or misleading content, and still another solemn pledge that we’ll never do that again. That is till the next tempting morsel crosses our screen.

Love it or hate it, there’s no denying the draw of click bait. Enjoy some reasons why I revel in both emotions.

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Topics: content marketing, content creation

[Infographic] Why Responsive Website Design is So Important

Posted by Chris Kelley on Fri, Sep 04, 2015

We live in a world with a continuous connection to the Internet. Look at the people around you waiting for their latte at the coffee shop, walking down the sidewalk, or even in the car next to you at a red light. Chances are good they’re looking at their smartphone (hopefully not while driving). This means websites must be designed for viewing on small mobile screens.

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Topics: responsive website design

5 Ways to Make Your Facebook Profile More Professional

Posted by Chris Tam on Wed, Aug 19, 2015

You wake up, check with Facebook, and there it is. Photographic evidence of last night’s birthday celebration. It’s all fun when you share with your friends and family, but what happens when your boss finds that less than flattering photo of you? Or worse, an angry, drunken message you may have posted without remembering it?

Mixing your social life with your professional life can be a dangerous combination.

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Topics: Social Media, social media marketing, Facebook, marketing on facebook

How Often Should You Blog?

Posted by Chris Kelley on Wed, Aug 12, 2015

It stands to reason that in order to have an effective content marketing strategy you need to create content. Blogging is a central component of every successful inbound marketing strategy because it’s a great way to continuously publish new content to your website. Your blogs show up on peoples’ search engine results pages, and attract website visitors to your website.

The articles you publish on your company blog entertain and educate readers who are actively looking for answers to the questions they ask in their search engine queries. Therefore the visitors who find your information useful enough to click through from their Google search are more qualified.

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Topics: Inbound Marketing, content marketing, blogging, content creation

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

How You Can leverage Social Media for Your Next Event

Posted by Chris Kelley on Thu, Jul 16, 2015

If you have an event coming up then one of the most important things to consider is your social media strategy. Social media can help promote your event as well as your brand and the best thing about it, is that for the most part, it’s totally free. All you may need is a bit of education!

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Topics: social media marketing, event marketing

5½ Things your Website must have to Start Generating Leads

Posted by Chris Kelley on Thu, Jun 11, 2015

I’m frequently approached by business owners and marketing directors who want to redesign their company website. Often their existing, outdated website would benefit greatly from a graphical refresh. But rarely has much thought been given to how redesigning the website will solve one basic business challenge – generating sales leads.

Smart businesses are realizing that old, “outbound” marketing tactics like trade shows and print advertising don’t work as well as they used to. So they’re shifting to digital, “inbound” marketing methods to generate leads and convert them into customers.

A company’s website is the hub of an inbound marketing strategy. Here are 5 things every inbound-focused website must have to start generating leads:

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Topics: Inbound Marketing, lead generation, Website Design

Inbound Marketing Connects with Customers When They’re Ready

Posted by Chris Kelley on Thu, May 07, 2015

There’s no longer any doubt that the Internet has changed people’s buying habits. Instead of relying on company sales reps for product information, buyers go online to search anything they need to know about a product or service before making a purchase. This new reality of how businesses connect with buyers requires a fundamental shift toward online, inbound marketing methods.

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Topics: Inbound Marketing

4 Components of a Case Study for Professional Services Businesses

Posted by Chris Kelley on Wed, Apr 29, 2015

Today’s web-savvy consumer is in control of their buying cycle and is less receptive to interruptive marketing like direct mail, broadcast and print ads. When they have a question or a problem, they go online to search for the answers themselves. They surf websites, read blogs and download informative content. 

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Topics: Inbound Marketing, content creation

[Case Study] How Inbound Marketing Helped Employee Fiduciary Achieve Record Sales

Posted by Chris Kelley on Wed, Apr 22, 2015

For more than 10 years, Employee Fiduciary has been providing small professional services companies and their employees low-cost 401k plans. They’re not a flashy firm. In fact, they’re pretty boring. But they don’t mind. They take it as a compliment since, as a service business, they understand their job is to deliver dependable, consistent help, advice and retirement funding options. And with over 2,000 customers in all 50 states, and more than $2 billion in aggregated retirement plans, Employee Fiduciary really can’t complain.

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Topics: Inbound Marketing, lead generation

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