V2 Marketing Communications Blog

Making a Segmented Email Marketing List, and Checking it Twice

Posted by Chris Kelley on Tue, Dec 16, 2014

Email is a cornerstone of online marketing, and shows no signs of slowing. Your contact database most likely contains a mix of current customers, as well as prospects – all of whom are in varying stages of their buying cycle. To make your email marketing more effective, as well as improve the experience for your recipients, pay attention to how you segment your list and align your email strategies to capitalize on your contacts’ personal preferences 

Read More

Topics: email marketing

How Inbound Marketing Can Shorten the Manufacturer’s Buying Cycle

Posted by Chris Kelley on Thu, Dec 04, 2014

As a marketer in an industrial manufacturing field, it can be a challenge to convince your owner or CEO of the benefits of inbound marketing. After all, they say, your customers are serious technical people who don’t use social media or the Internet to shop around like consumers do, right?

Read More

Topics: marketing for manufacturing industry

Vine vs Vimeo [infographic]

Posted by Chris Kelley on Wed, Nov 26, 2014

In a world where consumers carry high definition video cameras, and on-demand receivers on their smart phones, video has become an essential aspect of content marketing. Two of the biggest players in the landscape of video content delivery Vine and Vimeo.

Read More

Topics: Video marketing

How Inbound Marketing Can Help Your Manufacturing Business

Posted by Chris Kelley on Wed, Nov 19, 2014

You’ve heard about inbound marketing, but you may wonder just how it can help your manufacturing business. For some embarking on this new territory means putting away old familiar marketing methods, and considering new tactics that look completely different and may feel a little intimidating.

Read More

Topics: Inbound Marketing, marketing for manufacturing industry

5 Ways Manufacturing Companies Can Use Social Media Marketing

Posted by Chris Kelley on Thu, Nov 13, 2014

Let’s face it, social media marketing is primarily suited for Business to Consumer (B2B), but this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slowest to accept and integrate social media marketing.

Read More

Topics: Social Media, social media marketing

How Inbound Marketing does more than Just “Get Your Message Out”

Posted by Chris Kelley on Thu, Nov 06, 2014

For many companies, the objective of their marketing is no more than to “get their message out there.” These businesses often spend time and resources on familiar, marketing tactics like direct mail, telemarketing and email blasts, but watch helplessly as their results dwindle. The painful truth is, these interruptive “outbound” marketing methods are becoming less and less effective.

Read More

Topics: Inbound Marketing

How Lifecycle Stages can Supercharge Your Email Marketing

Posted by Chris Kelley on Wed, Oct 29, 2014

With the rise of social media, you’d be forgiven for thinking email marketing is dead. But you’d be wrong. A 2013 study by the predictive analytics firm, Custora found that customer acquisition via email quadrupled over the four years prior, far outpacing Facebook and Twitter.

Read More

Topics: email marketing

How to Redesign Your Website with Inbound Marketing in Mind

Posted by Chris Kelley on Thu, Oct 23, 2014

The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.

Read More

Topics: Inbound Marketing, Website Design

[infographic] What is Google Helpouts

Posted by Chris Kelley on Wed, Oct 15, 2014

Have you ever had a pressing question that needed an expert answer? Google Helpouts is a new service where experts provide live help for everyday questions via live video. The topics are quite varied with advice available from teachers, counselors, doctors, home repair specialists, personal trainers, hobby enthusiasts, and more available to help. So, whether you need help with a DIY home improvement project, or advice for how to make your business website more user friendly, there is likely a Helpout that can, well, help out.

Read More

Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

Read More

Topics: Blog, blogging

Subscribe to Email Updates

Get Social