V2 Marketing Communications Blog

6 Steps to a Successful Advertising Media Plan

Posted by Stacy Wallace on Tue, Jul 17, 2018

As a business person, you might ask, “Why do I need to plan my advertising?”

Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling with you. After the trip, while scrolling through your Instagram posts, you probably had some thoughts on what you might do differently and decided next time to negotiate with the hotel to include breakfast. Planning, reviewing and adjusting is something that is an important part of any process and media planning is no different.

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5 Ways to Tell if You're Ready to Hire a Media Buyer

Posted by Stacy Wallace on Tue, Jul 10, 2018

Advertising on television or radio used to be simple - there were only a handful of channels and programs to decide from and you could put a plan together in no time. Today, there are endless options when it comes to advertising media – television, radio, cable, satellite, outdoor, print and digital – to advertise your business. With all of these choices, how do you know if your message is even reaching the right people? It might be time to turn to an expert advertising agency that specializes in media buying.

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7 Content Marketing Ideas for Customer Retention

Posted by Chris Kelley on Tue, Feb 20, 2018

A successful Inbound Marketing program depends on creating high quality content that resonates with prospects at every stage of their buyer’s journey. Blogs are a common format for Top-of-Funnel (TOFU) content used in the Attract stage of the Inbound Methodology to bring visitors to a company’s website. In the Convert stage, downloadable eBooks on landing pages with forms capture a visitor’s name and email address to become a lead. Marketing automation and sales processes take over in the Close stage to nurture the most qualified leads. But the Inbound Marketing Methodology doesn’t end when the deal closes and the lead becomes a customer.

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6 SEO Tools To Track Local Google Rankings

Posted by Chris Kelley on Mon, Feb 05, 2018

If you want to run a successful business, you need to include SEO in your marketing strategy. There are a lot of ways to track your SEO performance, but when you want to measure your results on a local scale, it becomes less clear. Luckily, there are a few tools available now that are designed specifically for local Google ranking tracking, so you can analyze what’s working and make big changes. Here are the top SEO tools to track your local Google ranking.

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Wordpress vs Drupal vs Joomla: Options for Open Source CMS Software [infographic]

Posted by Chris Kelley on Wed, Jul 19, 2017

When building out your web presence, there are several factors that you need to consider. One of the most important is which content management system (or CMS) to use. Your CMS is the software you use to build and maintain your website. While there are many CMS solutions on the market, not all of these platforms are equal; the specific needs of your business will make some of them more helpful than others.

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Topics: Website Design

4 Trends that will Change Marketing in 2017

Posted by Chris Kelley on Wed, Jun 28, 2017

Wіth mоrе thаn оnе-fоurth оf 2017 оvеr, mаnу busіnеssеs fееl рrеssurеd tо асhіеvе thе gоаls thеу sеt fоr thеmsеlvеs аt thе bеgіnnіng оf thе уеаr. Νехt уеаr’s rеsоlutіоns аrе mоnths аwау, but thеrе аrе stіll сhаngеs hарреnіng thіs уеаr thаt wіll hеаvіlу іnfluеnсе thе рrасtісе оf mаrkеtіng іn уеаrs tо соmе. Неrе аrе sоmе оf thе bіggеst trеnds оn thе hоrіzоn thаt stаnd tо сhаngе thе wау busіnеssеs rеасh соnsumеrs.

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Topics: Inbound Marketing

6 Ways to Use Facebook Live to Build your Brand or Following

Posted by Zachary Jarvis on Thu, Jun 22, 2017

Every day, Facebook users watch 100 million hours of video on their news feeds. In fact, they spend 3 times longer watching live videos, than they do pre-recorded.

It is crucial now for a business to get on board with the new services that Facebook provides. And Facebook marketing is a great way of helping a business build their brand.

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Topics: social media marketing, Facebook

Top 5 Elements for Strong Inbound Marketing

Posted by Brenda Cagara on Thu, Jun 15, 2017

There’s a little filter I run on myself before designing an inbound marketing strategy. I ask myself, do I like receiving cold calls in the middle of a great evening or seeing a pesky TV advertisement every 5 minutes while my favorite cricket teams are playing? How about opening up my Gmail Inbox to catch up on an important email and instead being flooded by marketing emails – which I never signed up for? Nope. Not a fan of any of these! Hang up on the cold caller! Put on another channel! Unsubscribe!

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Topics: Inbound Marketing

How Inbound Marketing Aligns with the Buyer’s Journey

Posted by Chris Kelley on Tue, Mar 28, 2017

Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.

When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.

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Topics: Inbound Marketing, sales and marketing

The Changing Portrait of Mobile Consumers [infographic]

Posted by Chris Kelley on Wed, Mar 22, 2017

I often hear criticism of people with their heads down walking around like zombies with faces locked on their smartphones. Like it or not, people use their mobile devices more and more to browse the web while on the go.

From communicating with friends, to getting directions, to finding nearby stores and restaurants, the Internet is evolving from a sit-down desktop activity, to a stand up mobile activity. This mobile connectivity is changing the way consumers shop.

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Topics: mobile web

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