Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.Read More
V2 Marketing Communications Blog
There’s no denying that social media marketing is a necessity for any business trying to promote their company online. With search engines giving more weight to web pages whose content gets shared, liked and commented on, search engine optimization is just one reason that effective social media marketing is essential to businesses success.
Aye, all you scallywags. Your prospects and customers are on a treasure hunt for information all across the Internet. And X marks the spot on the virtual treasure map that leads them to their prize – your valuable content. Aaarrrgggg.
When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.
There’s no doubt that the Internet has forced a fundamental shift in culture and buying behavior. Increasingly, search engines and social networks are people’s first stop for entertainment, education and product research. Everybody knows that, right?
The single most critical element of inbound marketing is content. In order to attract visitors to your website, click through on an email, or fill out a form, you’ve got to give them a reason – and a great content offer is certainly one. Here’s the challenge. It needs to be good. That can mean it’s emotional, funny, educational or insightful. What it can’t be is dull, uninformative, or dry.
Google has continuously been improving and modifying Google Places, Google+ Pages and Google Local listings, and recently has released another large update.
Have you ever visited a website on your smartphone, only to see a tiny version of the same website you would see on your desktop computer? So you pinch and swipe to zoom way in, then move the site around and enlarge and shrink it as needed to read and click on things. That is not responsive web design.
Google seems to have always had an intense focus on providing local and small businesses with a boost in the business world. Although Google offers many options for small and local business owners to promote their business, the process hasn't always been crystal clear.