Congratulations! You’ve succeeded in attracting a new prospect to your blog article via a search engine, and moving them through their buying cycle with even more relevant content for them to download. Up until now, that visitor is still a stranger. Now it’s time for them to convert. The key to unlocking lead generation power is your web form.
Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What’s up with that?
What constitutes a good marketing campaign? This is a big question, and one that can open the doors to tremendous business opportunities. The answer is not necessarily a deep, existential epiphany. Here are some indisputable characteristics of an effective and well-regarded campaign.
Does your company website generate sales leads? B2B companies that use inbound marketing methods to convert website visitors into sales leads know that not every form submission from your website is worth a follow-up call from a sales rep. How can you tell whether to nurture web leads or call them back right away?
Businesses are increasingly adopting inbound marketing strategies in order to provide a steady supply of qualified sales leads. Inbound marketing attracts traffic to the company’s website by offering relevant and valuable content that people search for on the Web, converting site traffic into leads and finally, converting the leads into sales.
If one thing is certain, the world of marketing is constantly changing. The rise of social networks has put brands on the hunt for the next viral video. The Internet in general has changed the marketing landscape, giving consumers control over their buying cycle, rather than being at the mercy of a company’s sales cycle.
From "Boston" to "Hummingbird," the Google search engine has come a long way. What started out as a simple (relatively) machine that output search results based on the number of keyword matches and inbound links, has evolved into an indispensible information resource.
A company website is critical to a business’s online marketing strategy. In the Internet age, almost every business, whether B2B, B2C, nonprofit, local or global, needs an online presence to reach consumers.
I'm often asked how website owners can get their site listed at the top of the Google search results. Sometimes they seem obsessed with optimizing their site for particular keywords. Other times they are frustrated that they don’t drive enough traffic to their website. In either case, it’s clear that there’s only so much that a marketer can do on their own site, the on-page SEO, to optimize their pages.
Admit it, it’s happened to you. You go online with the intention of reading a news article and, half an hour later you find yourself watching YouTube videos or looking up obscure information on Wikipedia. You’re not alone.
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