As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.Read More
V2 Marketing Communications Blog
Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.Read More
If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on “one-to-many” marketing tactics – things like solicitation letters, glossy print newsletters and events. Depending on the size and scope of your organization, you may have also used PR, Radio, TV, Billboards and other traditional methods to get the word out about your cause and reach as many people as possible.Read More
Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether they are promoting a product or service or conducting market research.Read More
Marketing directors know that company CEOs are results oriented. They want to see the return on marketing investment (ROI). But traditional marketing is not an exact science, so too often the marketing director is limited to reporting vague metrics, like “brand awareness,” earned media, and social media “likes.”
Placing your company’s logo with a clever slogan can associate your business with a product or service in the mind of your consumer. But precisely proving the direct impact that traditional marketing campaigns have on any increase (or drop) in business can be murky.Read More
The surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in a new light. Others have realized the potential of social media to serve as a stage for promoting personal brands, projects and ideas. Everyone wants to stay there and last, not be a passing trend in an ocean of the countless digital currents.Read More
What if you time-traveled back to the 1950’s, and blew everyone’s minds by showing them a handheld device that gives you access to the bulk of human knowledge? And you use it watch crazy cat videos…
The Internet gives people unlimited access to information – and unlimited choices to make buying decisions differently than they did just a few years ago. The result is a revolutionary shift where customers, not advertisers, define their own buying process. In order to stay competitive, marketers need to adapt.Read More
A web page ranking on page one of a Google search result is the holy grail of online marketing. Organic search results are great, but effective search engine optimization takes time and patience.
If you need to give your web pages an immediate boost, Google’s paid advertising service, AdWords, can help drive traffic to new or lagging landing pages.Read More
It’s been a great year for Inbound Marketing at V2 Marketing. As 2015 comes to a close, we scoured our web stats and looked back through our blogs this year to find the ones you loved the most. We discovered that you were interested in proving the value of your marketing to grow your business. Some of the posts you read the most had to do with responsive websites, lead generation and social media marketing.
So, in case you missed them the first time, or just want a refresher, here are our top 10 most read blogs of 2015.Read More
Topics: Inbound Marketing
Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor for some time.
This is an ideal circumstance for a sales rep or distributor of industrial parts, since their role in this scenario is simply to fulfill repeat orders and continue to service the account. However, when your competition has long-standing relationships with their vendors and customers, it can be a challenge to land new business.Read More