V2 Marketing Communications Blog

How You Can leverage Social Media for Your Next Event

Posted by Chris Kelley on Thu, Jul 16, 2015

If you have an event coming up then one of the most important things to consider is your social media strategy. Social media can help promote your event as well as your brand and the best thing about it, is that for the most part, it’s totally free. All you may need is a bit of education!

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Topics: social media marketing, event marketing

5½ Things your Website must have to Start Generating Leads

Posted by Chris Kelley on Thu, Jun 11, 2015

I’m frequently approached by business owners and marketing directors who want to redesign their company website. Often their existing, outdated website would benefit greatly from a graphical refresh. But rarely has much thought been given to how redesigning the website will solve one basic business challenge – generating sales leads.

Smart businesses are realizing that old, “outbound” marketing tactics like trade shows and print advertising don’t work as well as they used to. So they’re shifting to digital, “inbound” marketing methods to generate leads and convert them into customers.

A company’s website is the hub of an inbound marketing strategy. Here are 5 things every inbound-focused website must have to start generating leads:

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Topics: Inbound Marketing, lead generation, Website Design

Inbound Marketing Connects with Customers When They’re Ready

Posted by Chris Kelley on Thu, May 07, 2015

There’s no longer any doubt that the Internet has changed people’s buying habits. Instead of relying on company sales reps for product information, buyers go online to search anything they need to know about a product or service before making a purchase. This new reality of how businesses connect with buyers requires a fundamental shift toward online, inbound marketing methods.

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Topics: Inbound Marketing

4 Components of a Case Study for Professional Services Businesses

Posted by Chris Kelley on Wed, Apr 29, 2015

Today’s web-savvy consumer is in control of their buying cycle and is less receptive to interruptive marketing like direct mail, broadcast and print ads. When they have a question or a problem, they go online to search for the answers themselves. They surf websites, read blogs and download informative content. 

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Topics: Inbound Marketing, content creation

[Case Study] How Inbound Marketing Helped Employee Fiduciary Achieve Record Sales

Posted by Chris Kelley on Wed, Apr 22, 2015

For more than 10 years, Employee Fiduciary has been providing small professional services companies and their employees low-cost 401k plans. They’re not a flashy firm. In fact, they’re pretty boring. But they don’t mind. They take it as a compliment since, as a service business, they understand their job is to deliver dependable, consistent help, advice and retirement funding options. And with over 2,000 customers in all 50 states, and more than $2 billion in aggregated retirement plans, Employee Fiduciary really can’t complain.

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Topics: Inbound Marketing, lead generation

[infographic] Digital Trends: How to Target the Always On Consumer

Posted by Chris Kelley on Fri, Apr 17, 2015

People are living in a digital world at home, at work and everywhere in between. Their “always on” lifestyle offers businesses a chance to connect with their customers 24/7. For digital marketing professionals, especially those practicing content marketing, the issue lies in when and how to target these consumers.

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Topics: content marketing

Why Inbound Lead Nurturing is Not Spam

Posted by Chris Kelley on Wed, Apr 08, 2015

Businesses that practice inbound marketing attract a lot of attention. I don’t mean that people point and gasp at their building. I mean they get a lot of visitors to their website, and their inbound strategy converts that anonymous website traffic into sales leads. But it’s not without effort, intelligence and technology.

The challenge is that most new leads from inbound marketing are not yet ready to buy. Most website visitors are likely just searching the Internet for information that helps them answer a question or solve a problem. They probably did a Google search and happened upon a helpful blog. Perhaps then, they filled out a web form to download an informative eBook.

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Topics: Inbound Marketing, lead generation

How Inbound Marketing Can Still Improve Sales Results in 2015

Posted by Chris Kelley on Tue, Mar 31, 2015

With the close of Q1 2015, companies are busy reviewing the numbers and evaluating their sales and marketing goals. If your marketing plan consists mostly of advertising, like billboards, broadcast and print, it’s hard to tell which of these activities really contribute to business growth. I mean, can you point to your billboard and say with certainty exactly how many new customers it produced?

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Topics: Inbound Marketing, lead generation, sales and marketing

How Integrating Sales and Marketing Proves ROI

Posted by Chris Kelley on Tue, Mar 24, 2015

As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.

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Topics: content marketing, HubSpot Tips, sales and marketing

How to Confirm your Website is Google Mobile-Friendly Compliant

Posted by Chris Kelley on Wed, Feb 25, 2015

The other night was pizza night. I was on my way home from work and searched for a local pizzeria on my iPhone. What appeared was the business’s website which was intended for viewing on a desktop computer, only the text, pictures and links were shrunk to miniature size and crammed on my mobile screen. It’s annoying isn’t it? Google thinks so too.

We’re a society that’s always on the go. Gone are the days of being tied to a clunky computer, or even a laptop. Half of all Internet users browse the web primarily on their mobile device. In fact, mobile web surfing is predicted to overtake desktop usage this year.

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Topics: mobile website, responsive website design

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