V2 Marketing Communications Blog

How to Confirm your Website is Google Mobile-Friendly Compliant

Posted by Chris Kelley on Wed, Feb 25, 2015

The other night was pizza night. I was on my way home from work and searched for a local pizzeria on my iPhone. What appeared was the business’s website which was intended for viewing on a desktop computer, only the text, pictures and links were shrunk to miniature size and crammed on my mobile screen. It’s annoying isn’t it? Google thinks so too.

We’re a society that’s always on the go. Gone are the days of being tied to a clunky computer, or even a laptop. Half of all Internet users browse the web primarily on their mobile device. In fact, mobile web surfing is predicted to overtake desktop usage this year.

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Topics: mobile website, responsive website design

[infographic] Google Plus Post Ads for the Masses

Posted by Chris Kelley on Wed, Feb 11, 2015

Once upon a time – 1998 to be exact – two Ph.D. students out of Stanford put their brains together to work on a dissertation theme. The idea was to understand the mathematical properties behind the Web, the algorithms that connected one source of information with the next. They called it the “web crawler” because it linked information with back pages of other information that already existed on the web. Slowly, they compiled data. Then the data grew. They soon realized the need for some sort of center engine, a search engine of sorts, to put all of the information in one place. Hence, Google was born – the name a mathematical term “googol” meaning ten billion zeros.

The possibilities were endless. Before long, Google had expanded beyond just being a search engine – it included email accounts (Gmail), a totally digital storage service online (Google drive), and a virtual office space (Google Docs). Today Google covers everything from Smartphones and tablets to earphones, music players, drones and self-drive cars. The possibilities continue to be endless.

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Topics: Google Plus marketing

Downer Super Bowl Ads – the uninvited party guest

Posted by Leslie Roxworthy on Fri, Feb 06, 2015

Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.

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Topics: Inbound Marketing, lead generation

Why face-to-face communication still has its place

Posted by Leslie Roxworthy on Wed, Jan 28, 2015

Recently, I got on my teenager for not setting up voice mail on her newly minted cell phone. I needed to reach her ASAP, but instead I got ring…ring…ring. I defaulted to texting, to which she replied right away.

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Topics: corporate communications, customer service

A Simple 4-Step Plan for Creating Inbound Marketing Content

Posted by Chris Kelley on Wed, Jan 21, 2015

It’s a simple equation: more web pages = more visitors = more leads and sales opportunities. Every page on your website is an opportunity to be found in a search engine result. According to research in our eBook, “Marketing Benchmarks from 7000+ Businesses,” company websites with 51 to 100 pages generate 48% more traffic than those with fewer than 50 pages.

The practice of producing online content in order to attract website visitors and convert them into leads and customers is fundamental to the inbound marketing methodology. But for some marketers, the prospect of producing frequent content may seem daunting. After all, “who wants to read about their boring industry,” they say to themselves. Or, “where will I find the time to write so much?”

The fact is you probably already create more content than you think. With a little revision much of it would make great website fodder. Here are 4 things you can do to jump-start your inbound marketing content creation.

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Topics: Inbound Marketing, content marketing, content creation

[Infographic] Boost Inbound Marketing Success with Paid Social

Posted by Chris Kelley on Wed, Jan 14, 2015

A lot of companies have jumped onto the inevitable content marketing bandwagon – where instead of throwing offers and deals and flashy brands in the faces of customers, companies can instead create and distribute relevant content that engages the audience by educating them on the brand. The field has exploded recently, with almost every company now marketing their content not their new deals.

But even though content marketing and inbound marketing has brought a lot of companies success by helping them create a channel of information to pass along to potential customers, buyers and other companies, many aren’t seeing the numbers they’d like to online. Or for some, web traffic may be good, but it’s no longer growing. Your company is still getting Facebook likes and re-Tweets on Twitter, but the audience is at a stagnant standstill. Although most companies know how to promote their content, they aren’t able to catch the audiences they want. So, many have turned to paid social promotions to get the word across. And results have been pretty positive for those who are joining the world of paid advertising.

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Topics: Inbound Marketing, social media marketing

How Inbound Marketing Generates Leads for Manufacturing Companies

Posted by Chris Kelley on Fri, Jan 09, 2015

Until recently, industrial marketers had success with traditional, “outbound,” marketing channels. New business was forged at trade shows, and leads were generated through printed directories, trade magazine ads and direct mail. Buyers were forced to seek out company sales reps for technical information, education or advice.

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Topics: Inbound Marketing, marketing for manufacturing industry

The Top 5 Most Popular V2 Marketing Blogs of 2014

Posted by Chris Kelley on Tue, Dec 30, 2014

Five…four…three…two…one! With the new year, ‘tis the season of countdowns. We’ve published loads of informative marketing tips, trends, lists and infographics that I hope you’ve found helpful throughout the year. In case you missed one, here are the top 5 most popular V2 Marketing blogs of 2014.

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Topics: blogging

10 Lead Nurturing Tips for Inbound Marketing Email

Posted by Chris Kelley on Tue, Dec 23, 2014

At the heart of an inbound marketing campaign is its ability to attract website traffic and convert these strangers into new leads. What happens next is where inbound marketing, powered by marketing automation software, excels, by nurturing leads through their sales process and helping to close new business.

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Topics: Inbound Marketing, email marketing

Making a Segmented Email Marketing List, and Checking it Twice

Posted by Chris Kelley on Tue, Dec 16, 2014

Email is a cornerstone of online marketing, and shows no signs of slowing. Your contact database most likely contains a mix of current customers, as well as prospects – all of whom are in varying stages of their buying cycle. To make your email marketing more effective, as well as improve the experience for your recipients, pay attention to how you segment your list and align your email strategies to capitalize on your contacts’ personal preferences 

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Topics: email marketing

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