V2 Marketing Communications Blog

How Lifecycle Stages can Supercharge Your Email Marketing

Posted by Chris Kelley on Wed, Oct 29, 2014

With the rise of social media, you’d be forgiven for thinking email marketing is dead. But you’d be wrong. A 2013 study by the predictive analytics firm, Custora found that customer acquisition via email quadrupled over the four years prior, far outpacing Facebook and Twitter.

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Topics: email marketing

How to Redesign Your Website with Inbound Marketing in Mind

Posted by Chris Kelley on Thu, Oct 23, 2014

The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.

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Topics: Inbound Marketing, Website Design

[infographic] What is Google Helpouts

Posted by Chris Kelley on Wed, Oct 15, 2014

Have you ever had a pressing question that needed an expert answer? Google Helpouts is a new service where experts provide live help for everyday questions via live video. The topics are quite varied with advice available from teachers, counselors, doctors, home repair specialists, personal trainers, hobby enthusiasts, and more available to help. So, whether you need help with a DIY home improvement project, or advice for how to make your business website more user friendly, there is likely a Helpout that can, well, help out.

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Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

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Topics: Blog, blogging

How to Do Inbound Marketing in a Boring Industry

Posted by Chris Kelley on Tue, Sep 30, 2014

Are you trying to implement an inbound marketing strategy at your business? Do you feel limited by the nature of your industry? Are you in a business that's highly technical or just plain-old vanilla?

A successful inbound marketing strategy has to be built on compelling content. But how are you supposed to create killer content about a subject that's just downright boring?

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Topics: Inbound Marketing

Happy 3rd Birthday Snapchat [infographic]

Posted by Chris Kelley on Thu, Sep 25, 2014

Social media is a huge part of many company’s marketing efforts. It’s hard to believe Facebook is now 10 years old (they grow up so fast). At just 3 years old, Snapchat is a newcomer to the social media playground, but is becoming a major player for social media marketing, though it has yet to make any revenue.

Snapchat is a social messaging application that lets users take photos, record video and add text and drawings, and send them to a controlled list of recipients. The messages, photos and videos, referred to as “Snaps,” disappear after a few seconds.

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Topics: social media marketing

Visual Customer Service Using Social Media

Posted by Jennifer Landry on Tue, Sep 16, 2014

Of the many sales tips that are often repeated within the sales industry, “you never know who is a potential customer” is perhaps one of the most basic. The implication inherent in this statement is to treat every interaction in either your brick and mortar business, or your online one, as a potential customer. A simple example of this concept is in the industry of luxury goods. While there are many ways to show off wealth, there are many wealthy people who choose not to. So if you ever find yourself working behind the counter at an official Rolex dealer or Ferrari dealership, always remember that the man or woman covered in drywall and paint spots is just as much a potential customer as the man or woman in the suit already wearing one.

This fundamental has its roots in a time far before the modern brand saturated age in which we currently live. Customer retention was feasible with a warm greeting and decent customer service, after all, you didn’t have to bend over backwards when the nearest competing business was in the next town or perhaps farther. Today however when you combine the online shopping marketplace with the current density of competing brick and mortar businesses, you have to adjust to a new tip; “you never know who will be a repeat customer.” You can never count on seeing someone walk through your doors again the way you once could.

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Topics: social media marketing, customer service

10 Search Engine Optimization Myths Debunked

Posted by Chris Kelley on Tue, Sep 09, 2014

Search engines are constantly refining the way they determine search ranking and results. In just the past couple of years, Google’s Panda, Penguin and Hummingbird algorithm updates have forced a major shift for search engine optimization (SEO) professionals from obsessing over link-building and keywords to a focus on quality content. But this fast-changing environment has also produced a shocking amount of misinformation about SEO best practices.

Here, we debunk 10 common SEO myths, and provide tips to save you valuable time and effort so you can focus on the search marketing tactics that really matter.

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Topics: Inbound Marketing, Search Engine Optimization, social search

12 Common Sense Website Tweaks to Improve Search Engine Optimization

Posted by Chris Kelley on Thu, Sep 04, 2014

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.

Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.

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Topics: Search Engine Optimization, search engine marketing

Optimize Website Conversion to Improve Inbound Marketing [infographic]

Posted by Chris Kelley on Wed, Aug 27, 2014

When developing websites and inbound marketing campaigns, I get a common request. Clients want their websites to show up at the top of search engine results. Why? Because a top search engine ranking means more traffic to the website, of course.

But did you develop your company website simply to attract an audience, or is it more customers that you're really after?

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Topics: Inbound Marketing, Search Engine Optimization

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