V2 Marketing Communications Blog

10 Ways to Grow Your Social Media Presence

Posted by Lilly J Adams on Wed, Feb 17, 2016

social-media-marketing.jpgThe surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in a new light. Others have realized the potential of social media to serve as a stage for promoting personal brands, projects and ideas. Everyone wants to stay there and last, not be a passing trend in an ocean of the countless digital currents.

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Topics: Social Media, social media marketing

Marketing with a Magnet, Not a Sledgehammer: an Introduction to Inbound Marketing

Posted by Chris Kelley on Wed, Feb 10, 2016

What if you time-traveled back to the 1950’s, and blew everyone’s minds by showing them a handheld device that gives you access to the bulk of human knowledge? And you use it watch crazy cat videos…

The Internet gives people unlimited access to information – and unlimited choices to make buying decisions differently than they did just a few years ago. The result is a revolutionary shift where customers, not advertisers, define their own buying process. In order to stay competitive, marketers need to adapt.

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Topics: Inbound Marketing, content marketing

[Infographic] 12 Steps to Becoming a Google AdWords Expert

Posted by Chris Kelley on Wed, Feb 03, 2016

A web page ranking on page one of a Google search result is the holy grail of online marketing. Organic search results are great, but effective search engine optimization takes time and patience.

If you need to give your web pages an immediate boost, Google’s paid advertising service, AdWords, can help drive traffic to new or lagging landing pages.

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Topics: SEO, Search Engine Optimization

The Top 10 V2 Marketing Blogs of 2015

Posted by Chris Kelley on Wed, Dec 30, 2015

It’s been a great year for Inbound Marketing at V2 Marketing. As 2015 comes to a close, we scoured our web stats and looked back through our blogs this year to find the ones you loved the most. We discovered that you were interested in proving the value of your marketing to grow your business. Some of the posts you read the most had to do with responsive websites, lead generation and social media marketing.

So, in case you missed them the first time, or just want a refresher, here are our top 10 most read blogs of 2015.

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Topics: Inbound Marketing

How Manufacturing Companies can Attract More Sales Leads

Posted by Chris Kelley on Wed, Dec 02, 2015

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor for some time.

This is an ideal circumstance for a sales rep or distributor of industrial parts, since their role in this scenario is simply to fulfill repeat orders and continue to service the account. However, when your competition has long-standing relationships with their vendors and customers, it can be a challenge to land new business.

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Topics: Inbound Marketing, marketing for manufacturing industry

20 Years of eBay [infographic]

Posted by Chris Kelley on Tue, Nov 24, 2015

With Thanksgiving this week, it’s clear that the holiday shopping season is in full swing. Black Friday, the day after Thanksgiving, remains the most popular day of the shopping season. According to AOL, nearly 70% of buyers crowd box stores and shopping malls to get deep discounts on this day. But shoppers actually spend more money on Cyber Monday, the Monday after Thanksgiving, $468 per purchase, versus $309 on Black Friday.

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6 Must Have Apps for Marketing Professionals [INFOGRAPHIC]

Posted by Chris Kelley on Thu, Oct 15, 2015

For most marketing professionals, multi-tasking is an underrated skill. You need to juggle your company blog, post to your social media pages and keep your website up to date. And you need to prove that your marketing efforts actually produce a return on your marketing investment. Whether working for an in-house corporate or nonprofit marketing department or a marketing agency, the ability to keep many plates spinning at the same time often separates the rookies from more seasoned staff.

Certain software can make a marketer’s life a lot easier. Project management programs improve team communication and improve productivity.  Social media management apps save time by scheduling posts and monitoring conversation. Other apps provide valuable marketing metrics that show what’s working and what’s not.

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Topics: marketing metrics, marketing apps

Why I love, hate, love, hate, love click bait.

Posted by Jonathan Kaler on Wed, Sep 16, 2015

Admit it, you’re as much of a sucker for click bait as I am. Despite our best intentions to the contrary, we invariably find ourselves clicking on still another irresistibly sensationalistic header. Which invariably leads to underwhelming or misleading content, and still another solemn pledge that we’ll never do that again. That is till the next tempting morsel crosses our screen.

Love it or hate it, there’s no denying the draw of click bait. Enjoy some reasons why I revel in both emotions.

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Topics: content marketing, content creation

[Infographic] Why Responsive Website Design is So Important

Posted by Chris Kelley on Fri, Sep 04, 2015

We live in a world with a continuous connection to the Internet. Look at the people around you waiting for their latte at the coffee shop, walking down the sidewalk, or even in the car next to you at a red light. Chances are good they’re looking at their smartphone (hopefully not while driving). This means websites must be designed for viewing on small mobile screens.

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Topics: responsive website design

5 Ways to Make Your Facebook Profile More Professional

Posted by Chris Tam on Wed, Aug 19, 2015

You wake up, check with Facebook, and there it is. Photographic evidence of last night’s birthday celebration. It’s all fun when you share with your friends and family, but what happens when your boss finds that less than flattering photo of you? Or worse, an angry, drunken message you may have posted without remembering it?

Mixing your social life with your professional life can be a dangerous combination.

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Topics: Social Media, social media marketing, Facebook, marketing on facebook

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