There’s no longer any doubt that the Internet has changed people’s buying habits. Instead of relying on company sales reps for product information, buyers go online to search anything they need to know about a product or service before making a purchase. This new reality of how businesses connect with buyers requires a fundamental shift toward online, inbound marketing methods.Read More
V2 Marketing Communications Blog
Topics: Inbound Marketing
Today’s web-savvy consumer is in control of their buying cycle and is less receptive to interruptive marketing like direct mail, broadcast and print ads. When they have a question or a problem, they go online to search for the answers themselves. They surf websites, read blogs and download informative content.Read More
For more than 10 years, Employee Fiduciary has been providing small professional services companies and their employees low-cost 401k plans. They’re not a flashy firm. In fact, they’re pretty boring. But they don’t mind. They take it as a compliment since, as a service business, they understand their job is to deliver dependable, consistent help, advice and retirement funding options. And with over 2,000 customers in all 50 states, and more than $2 billion in aggregated retirement plans, Employee Fiduciary really can’t complain.Read More
People are living in a digital world at home, at work and everywhere in between. Their “always on” lifestyle offers businesses a chance to connect with their customers 24/7. For digital marketing professionals, especially those practicing content marketing, the issue lies in when and how to target these consumers.Read More
Topics: content marketing
Businesses that practice inbound marketing attract a lot of attention. I don’t mean that people point and gasp at their building. I mean they get a lot of visitors to their website, and their inbound strategy converts that anonymous website traffic into sales leads. But it’s not without effort, intelligence and technology.
The challenge is that most new leads from inbound marketing are not yet ready to buy. Most website visitors are likely just searching the Internet for information that helps them answer a question or solve a problem. They probably did a Google search and happened upon a helpful blog. Perhaps then, they filled out a web form to download an informative eBook.Read More
With the close of Q1 2015, companies are busy reviewing the numbers and evaluating their sales and marketing goals. If your marketing plan consists mostly of advertising, like billboards, broadcast and print, it’s hard to tell which of these activities really contribute to business growth. I mean, can you point to your billboard and say with certainty exactly how many new customers it produced?Read More
As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.Read More
The other night was pizza night. I was on my way home from work and searched for a local pizzeria on my iPhone. What appeared was the business’s website which was intended for viewing on a desktop computer, only the text, pictures and links were shrunk to miniature size and crammed on my mobile screen. It’s annoying isn’t it? Google thinks so too.
We’re a society that’s always on the go. Gone are the days of being tied to a clunky computer, or even a laptop. Half of all Internet users browse the web primarily on their mobile device. In fact, mobile web surfing is predicted to overtake desktop usage this year.Read More
Once upon a time – 1998 to be exact – two Ph.D. students out of Stanford put their brains together to work on a dissertation theme. The idea was to understand the mathematical properties behind the Web, the algorithms that connected one source of information with the next. They called it the “web crawler” because it linked information with back pages of other information that already existed on the web. Slowly, they compiled data. Then the data grew. They soon realized the need for some sort of center engine, a search engine of sorts, to put all of the information in one place. Hence, Google was born – the name a mathematical term “googol” meaning ten billion zeros.
The possibilities were endless. Before long, Google had expanded beyond just being a search engine – it included email accounts (Gmail), a totally digital storage service online (Google drive), and a virtual office space (Google Docs). Today Google covers everything from Smartphones and tablets to earphones, music players, drones and self-drive cars. The possibilities continue to be endless.Read More
Topics: Google Plus marketing
Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.Read More